What is a cliche?
I checked out from the library The Photographer’s Mind: Creative Thinking for Better Digital Photos by Michael Freeman, and it is a seriously meaty tome. I’m only 60 or so pages into it and I’m already feeling just a bit drained by it. That’s not to say I’m unhappy with what I’m reading, just that it isn’t a light “how-to” cookbook or filled with one page truisms about photography. The author blends photography and philosophy and art into one topic, with sentences like this, regarding the popular desire for beautiful photographs:
The idea of correctness or rightness segues into the notion of the ideal, which plays a part in all kinds of beauty, including human beauty.
What really struck me was his section titled ‘Cliche and Irony’, where he essentially lays out the idea that cliche in photography is anything that has been done before. Then he spells it out very clearly in a sidebar titled “What makes a photographic cliche?”:
- An inherently attractive subject with a conventionally attractive viewpoint
- Established points on the tourist trail that fit the above. [My own example of both.]
- A strong stylistic technique that is … identifiable and over-used. Example: racking the zoom during the exposure for a radially blurred treatment. [My own cliche'd example.]
- Any subject or style that becomes so popular and so reproducible that it is taken up by many other photographers. A victim of its own success, in other words. [My example above.]
My ‘fork you’ picture is the first picture I ever took with Instagr.am, the incredibly popular photo app for the iPhone that I’ve been known to bash. Actually, I have no problem with the app–I dislike how the use of filters has become (though I don’t think I ever said this before now) cliche’d. In fact, you might even say that canned post-processing as a whole has become cliche’d by Freeman’s standards. Anyone who applies the ‘toy camera’ filter to a photo is guilty of cliche. Any consumer grade photo toy is, because of its popularity, cliche.
And that led me to feel a bit of sadness, or ennui, or angst or something like that. Would the four basic lighting patterns be cliche just because everyone has done them? If everything I do is based on some technique I’ve learned from someone else (especially on the internet) am I capable of getting out of the cliche? Oh look, there’s a band on stage. Cliche. Blurry feet to show movement? Been there. Menacing shot from below? Done that. Biker on a path by a river? I’m pretty sure a Flickr group has come and gone with that theme. We all stand on the shoulders of giants, be they Rembrandt or Hobby. Just because an individual imitates those greats or an uses a popular technique doesn’t mean their contribution to our discourse should be demeaned.
It suddenly occurred to me that the word “cliche” ends up representing a form of tribalism. For one group to all stand around sniggering at someone whispering “cliche” is really just a way for the group to say “We’re in, you’re out. Ha ha ha.” Its a way for that group to say to themselves “we know whats cool, and that technique used to be cool, sure, but now, no way. That was SO 8 months ago.”
As I’m continuing to learn about photography, and have learned quite a bit in the last 3 years, I’m starting to recognize people who are where I was a year or two ago. I was in an off-camera flash class recently and one of the participants hadn’t heard of David Hobby. I was shocked, but quickly realized it wasn’t so long ago that I took my first baby steps in off-camera flash. I feel like I’ve progressed a fair bit since then, but have I produced something that someone can’t call a cliche? Probably not. I try to do things in interesting or unique ways, but I’m always applying my own experiences to what I think is “interesting” or “unique”. I’m sure a million people have taken pictures of the tidal river from Conwy Castle. I tried to make it interesting to me and my family by framing the river with my wife and daughter. Is “tourist overlooking a pretty vista” a cliche? Sure, I suppose. But so what? Its my image and my family (or client or band or pet or whatever) and if you don’t like it, then you can stuff your cliche soaked sniggering finger up your butt.
This, of course, means I’ll have to stop my sniggering at Instagr.am and the over-worked and over-used filters that seem so popular. I may find them tiresome, but clearly not everyone does. I personally have taken a liking to the Camera+ app, and applied the cliched Ansel Adams filter to my Stalltography images.






















